Campaign Cannes Diaries 2017: YouTube’s 6-second bumper ads

Debbie Weinstein managing director of YouTube & video solutions at Youtube, tells Campaign about YouTube’s six-second bumper ad format, which the platform was promoting at Cannes.

And if you’re not too sure how to best use that format, here’s Renato Fernandez chief creative officer at TBWA/Chiat/Day Los Angeles, talking about how to make the most of their tight time constraints.

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