M&C Saatchi PR has announced the opening of its UAE office, the latest expansion in the agency’s international growth. The dedicated PR team will bolster M&C Saatchi’s existing business in the UAE and across the region.
Molly Aldridge, global CEO, said: “M&C Saatchi PR is an agency driven by passion, created in a modern time for the modern age. Our happy and connected teams across the globe are already delivering impactful work for some of the world’s biggest brands, with the UAE now representing the next chapter in our ambitious global growth story.”
Scott Feasey, CEO of M&C Saatchi UAE, added: “While we have already delivered integrated campaigns for some of our biggest clients in the region, the launch of a dedicated PR agency demonstrates the group’s commitment to offering existing and new clients in the region an exceptional one-stop shop for creative communications.”
Appointed to lead the PR charge across the offices in both Dubai and Abu Dhabi is Amy Brill. In her role as head of PR, UAE, Brill will be responsible for driving new business growth and ensuring the delivery of quality, creative work.
Brill brings a wealth of big-brand and multi-market experience for clients such as Hilton, Diageo, Kimberly Clark, Kellogg’s and Kenya’s Ministry of Tourism. She will report to Aldridge, who said: “We’re super excited that Amy has joined us to lead the charge across the UAE. She shares the same fearlessness and passion we have to deliver great work for clients across a key growing and evolving region”.
The agency has also announced details of its flagship client, Abu Dhabi Motors. M&C Saatchi PR will be responsible for handling publicity and content creation for the dealership’s Rolls-Royce brand.
Brill said: “M&C Saatchi PR is a close-knit, yet truly global agency with expertise in delivering some of the industry’s best campaigns for the world’s top brands. I look forward to bringing the same passion and energy the global M&C Saatchi PR family is known for to this dynamic and fast-moving market. Watch this space.”