Raffaello asks Middle Eastern women to follow their hearts


Raffaello Middle East has become the first confectionery maker to launch a genuine love story from the region.

In a new campaign entitled ‘The Love Story’, a young woman follows her heart and takes the lead even when it comes to choosing her partner.

In the new campaign created by Grey MENA, the white chocolate praline from Ferrero becomes a conduit to love, asking consumers if they believe in love at first sight and whether they would make the first move. Raffaello further drives conversation by asking women in the region if they too would #followyourheart.


Agency Credits

Executive creative director: Vidya Manmohan

Associate creative director: Omaima Saad

Copywriter: Athina Afton

Art director: Khaled Ibrahim

Account director: Sonal Chaddha

Account executive: Justine Dib

Digital planner: Ayla Demoraes



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