For its new Panadol Joint campaign, Grey Dubai turned 8 hours of relief into mini 8-hour vacations with kits that were offered to joint pain sufferers.
Complete with a pack of Panadol Joint, itinerary and accessories, people well over the age of 45 were able to go sky diving, rock climbing, kayaking and more.
Soon, #My8HourVacation will open up to a wider audience as a social media competition across the UAE, Lebanon, and KSA.
Brand: Panadol Joint
Title: 8-Hour Vacation
Agency: Grey Dubai
ECD: Vidya Manmohan
Regional Account Director: Dzila Dik
Account Manager: Minal Siyal
Creative Team: Athina Lalljee, Khaled Ibrahim, Omaima Saad
Production Agency: Hogarth
Production House: Phoenix Films
Social Media Agency: Wunderman
Media Agency: MediaCom
Filed Under: The Work