Panadol: ‘8-hour vacation’

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For its new Panadol Joint campaign, Grey Dubai turned 8 hours of relief into mini 8-hour vacations with kits that were offered to joint pain sufferers.

Complete with a pack of Panadol Joint, itinerary and accessories, people well over the age of 45 were able to go sky diving, rock climbing, kayaking and more.

Soon, #My8HourVacation will open up to a wider audience as a social media competition across the UAE, Lebanon, and KSA.

Credits:

Brand: Panadol Joint

Title: 8-Hour Vacation

Agency: Grey Dubai

ECD: Vidya Manmohan

Regional Account Director: Dzila Dik

Account Manager: Minal Siyal

Creative Team: Athina Lalljee, Khaled Ibrahim, Omaima Saad

Production Agency: Hogarth

Production House: Phoenix Films

Social Media Agency: Wunderman

Media Agency: MediaCom

 

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