Cadillac ‘The pursuit of next’ by Saatchi & Saatchi

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In the USA, the Cadillac XT5 was announced via the “Daring Pursuits” campaign, which pairs passionate creators from different backgrounds to collaborate and share their unique perspectives. To be relevant to the region, the ‘Pursuit Of Next’ campaign features social media influencers Ascia AKF, Shamekh Bluwi and Karen Wazen.

Client: Cadillac

TITLE: The Pursuit of Next

AGENCY: Saatchi & Saatchi Dubai

ECD: Richard Copping

Creative Directors:
Andy Daniluc, Ion Cojocaru

Digital ACD: Karen Wong 

copywriters: Milad Issa, Mary Fadel

Production house: Magnet

Director: Amira Tajdin

DOP: Nick Davidson

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