UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’.
The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip. The children want to look cool in front of their peers, so the parents use the brand to persuade the kids to abide by their rules in what’s described as a win-win situation for both parties.
TITLE: Make Your Own Rules
AGENCY: Impact BBDO
CREATIVE director: Aunindo Sen
SENIOR CREATIVE: Marcelo Maciel
ACD: Alok Mohan
ACCOUNT DIRECTOR: Bharti Joukani
ACCOUNT EXECUTIVE: Lizelle Maria Rodrigues
SENIOR BROADCAST PRODUCER: Anju Purushot