BBDO creates ‘Make your own rules’ for Centrepoint

Screen shot 2016-08-25 at 1.35.14 PM

UAE apparel brand Centrepoint has launched its back-to-school collection with the campaign ‘Make Your Own Rules’.

The film showcases the art of negotiation between a mother and child using Centrepoint products as the bargaining chip. The children want to look cool in front of their peers, so the parents use the brand to persuade the kids to abide by their rules in what’s described as a win-win situation for both parties.

BRAND: Centrepoint

TITLE: Make Your Own Rules

AGENCY: Impact BBDO

CREATIVE director: Aunindo Sen

SENIOR CREATIVE: Marcelo Maciel

ACD: Alok Mohan

ACCOUNT DIRECTOR: Bharti Joukani

ACCOUNT EXECUTIVE: Lizelle Maria Rodrigues

SENIOR BROADCAST PRODUCER: Anju Purushot 

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