Centrepoint’s ‘Sabotage’ by Impact BBDO

Sabotage embed

Impact BBDO goes existential in this new ad for Centrepoint’s upcoming sale. Shot in black and white, the eerie one-minute film shows a young man driving a smart vintage car as a woman stares out at the barren landscape from the back seat. Misery after misery blights the young couple and the film finally culminates with their car breaking down on a railway track. The concept comes from the insight that life has a mind of its own; and when it makes its plans to ruin your day, there is only one thing that you can do: look good.

BRAND: Centrepoint

TITLE: Sabotage

AGENCY: Impact BBDO Dubai

REGIONAL EXECUTIVE CREATIVE DIRECTOR: Fadi Yaish

ASSOCIATE CREATIVE DIRECTOR COPYWRITER: Alok Mohan

BROADCAST PRODUCER: Rajaa Chami

VICE PRESIDENT : Colin Farmer

ACCOUNT DIRECTOR: Bharti Joukani

ACCOUNT EXECUTIVE: Lizelle Rodrigues

HEAD OF CENTREPOINT: Simon Cooper

HEAD OF MARKETING: Shyam Sunder

MARKETING MANAGER: Rupal Panjani

PRODUCTION HOUSE: Good People, Beirut

EXECUTIVE PRODUCERS: Michel Bou Zeid & Cynthia Chammas

DIRECTOR: Maged Nassar

DOP: Pierre Mouarkech

ASSISTANT DIRECTOR: Patrik Farra

POST PRODUCER: Romy Zalloum

POST PRODUCTION: Lizard VFX Shop, Cairo

EDITOR: Amr Rabae

COLOURIST: Karim Mira

POST PRODUCTION CGI: Digital District, Paris

POST PRODUCTION ONLINE: Serena, Dubai

MUSIC AND SOUND DESIGN: Goldstein, London

VOICE OVER: Eardrum, Australia

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