‘Dubai Health Experience’ for Dubai Health Authority


The BPG Group has created ‘Dubai Health Experience – DXH’, a prestige brand designed to build Dubai’s standing as a leading global tourism destination. The Dubai Health Authority has announced its ambition to make Dubai a regional and international hub for medical tourism, and to attract in excess of 500,000 medical tourists by 2020.

BPG created the new brand ‘Dubai Health Experience – DXH’, the logo and the line ‘Embrace Life’. It then brought the brand to life through a dedicated website and mobile app that allows patients from around the world to discover what DXH has to offer in terms of treatments, travel, hotels and entertainment.

Project Dubai Health Experience

Client Dubai Health Authority

Agency BPG Group

Creative Micky Kalita, Pushkar Patange (BPG Bates)

Brand design Robby Naim (BPG Bates)

Digital Rick Nugent (BPG Possible)

Media BPG Maxus

PR BPG Cohn & Wolfe



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