Centrepoint’s ‘Make it your season’ by Impact BBDO

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Fashion retailer Centrepoint has launched its Spring 2016 collection supported by a marketing campaign created by Impact BBDO. Called ‘Make it your season’, the campaign encourages consumers to add their own creativity to Centrepoint’s selection of seasonal styles.

The retailer has also teamed up with celebrity stylist Shahd Al Jumaily to develop video content surrounding spring trends and tips. Al Jumaily will also style the season’s look for a winning family chosen through Centrepoint’s social media channels. The campaign includes in-store, print, online, outdoor and video executions.

Project Make it your season

Client Centrepoint

Agency Impact BBDO

ECD Fadi Yaish

Creative director Aunindo Sen

Associative creative art director Dio Santos

Art director Ibrahim Barakat

Account director Bharti Joukani

Account executive Lizelle Maria Rodrigues

PR agency Impact Porter Novelli

Senior consultant Karuna Advani

Senior account executive Shruti Dileep

Media agency MEC

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