Chevrolet ‘I Want A Truck!’ by Commonwealth//McCann Dubai

Chevrolet

There is something about driving a truck that just sort of makes you cooler than the average commuter. And Chevrolet wanted to find out exactly what that was.

Bringing together focus groups made up of real people, not actors, they were asked tough, probing and outright bizarre questions to determine if owning a truck really can make you more handsome, stronger and even a better dancer. The results speak for themselves

Project: I Want A Truck!

Client: Chevrolet

Agency: Commonwealth// McCann Dubai

Creative director: Andrej Arsenijevic

ACDs: Tamer Elsawy, Darren McCall

Arabic copywriter: Abdul Kader Asfari

Production consultant:Dolly Saidy

Agency producer: Karol Akl

Production company: Filmworks

Executive producer: Mufeed Abu Al Gebeen

DOP: Yves Sehnaoui

Director: Chadi Younes

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