McDonald’s has rolled out a new campaign featuring Brazilian footballer Neymar Jr.
Created by Leo Burnett Dubai, ‘#BigMacWalk’ offers the chance to win an all-paid-trip to Barcelona to meet the FC Barcelona star.
The work, which was creatively led by Leo Burnett Dubai’s executive creative director André Nassar, sees Neymar and two friends walk with swagger after scoring a goal with an acorn against an animated frog.
“This is your moment,” says the campaign blurb. “Your victory. When you celebrate, you walk with style. You walk with a spring in your step. You walk with swag. You take a #BigMacWalk.
Now your signature walk can win you the chance to meet Neymar Jr. in Spain. Celebrate anything. Upload a video of your own #BigMacWalk with a Big Mac on thebigmacwalk.com & share it using the hashtag.”
The film was directed by Omar Hilal and shot by production company Big Kahuna Films.