Emirates Be there: Globalistas return to Dubai

Created in-house, Emirates’ ‘Be There’ campaign followed seven Emirates employees known as ‘globalistas’ as they travelled around the world. The campaign, which was launched to reinforce Emirates’ positioning as a global airline and to promote the human face of the brand, was initially rolled out to all 78,000 Emirates Group staff. They were invited to apply to become a ‘globalista’ with over 400 videos submitted and 20 people shortlisted. Seven winners were announced. The global launch of the campaign was promoted via Facebook, Twitter, YouTube and Instagram with a dedicated microsite on emirates.com. Emirates worked in partnership with National Geographic Channel, while the agency WOW was responsible for the storyboarding, direction, training, editing and post-production of a total of 90 videos.

Project Be There

Client Emirates Airline

Idea, concept development and project management Emirates Airline

Social media management Emirates Airline

Content management Emirates Airline

Event management Emirates Airline

Public relations Emirates Airline

Itinerary planning WOW

Recording/editing WOW

Sound engineering WOW

Motion graphics WOW

Dubai film (director, production & post-production) WOW

Media agency Havas Media



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