Penso hires OgilvyOne general manager Darius LaBelle to lead Dubai office

Australian digital innovation agency Penso has appointed OgilvyOne general manager Darius LaBelle to lead its operations across the Gulf.

The move follows the launch of the agency’s opera- tions in the United Arab Emirates in September with LaBelle named general man- ager of the agency’s Dubai

office following a global search. He joins from Ogil- vyOne, where he was responsible for the UAE operations of the data-driven direct marketing agency.

Con Frantzeskos, the agen- cy’s founder and chief executive officer, said: “We came across Darius and dis- covered that he was an

extraordinary mix of marketer and entrepreneur – someone with incredible global brand experience, creative sensitivity, digital pedigree and under- stands the region intimately. He is strongly compatible with Penso’s philosophy of growing our clients’ business with: brand growth, channel growth, product growth and

connections growth. “The Gulf region is an

exciting opportunity for us and in Darius we have some- one that can drive growth not only for our agency but that of our clients as well.”

Almost half of the Melbourne-headquartered agency’s revenues come from the Gulf.