Australian digital innovation agency Penso has appointed OgilvyOne general manager Darius LaBelle to lead its operations across the Gulf.
The move follows the launch of the agency’s opera- tions in the United Arab Emirates in September with LaBelle named general man- ager of the agency’s Dubai
office following a global search. He joins from Ogil- vyOne, where he was responsible for the UAE operations of the data-driven direct marketing agency.
Con Frantzeskos, the agen- cy’s founder and chief executive officer, said: “We came across Darius and dis- covered that he was an
extraordinary mix of marketer and entrepreneur – someone with incredible global brand experience, creative sensitivity, digital pedigree and under- stands the region intimately. He is strongly compatible with Penso’s philosophy of growing our clients’ business with: brand growth, channel growth, product growth and
connections growth. “The Gulf region is an
exciting opportunity for us and in Darius we have some- one that can drive growth not only for our agency but that of our clients as well.”
Almost half of the Melbourne-headquartered agency’s revenues come from the Gulf.