United Arab Emirates telco du has launched a new video campaign to celebrate the 44th National Day called #UAEisHome.
Du set up seven blue doors at prominent locations across the country including Zabeel Park, Global Village and Marina Mall Abu Dhabi.
Visitors who then walked in throughthe doors were greeted by interactive screens with culture-based activities and won prizes for participating in activities showcasing their familiarity with the UAE.
The exercise resulted in a two- minute video recording participants’ interaction with a number of virtual UAE personalities.
Hala Badri, executive vice president of brand and communications at du, said: “Our aim this year is to reflect the warmth and generosity felt by those who have just arrived here and those who have experienced continued success. We hope the video also inspires everyone to share their personal reasons why #UAEisHome on du’s social media platforms.”