Qatar Airways unveils brand relaunch

Doha carrier Qatar Airways has unveiled its new global campaign entitled ‘Going Places Together’.

 The Qatari government-owned airline, which flies across 153 destinations, unveiled the cross-platform campaign and video at a press conference in New York.

 Built on the theme of connectivity, the video includes some of the airline’s key stops, including New York, Paris, Shanghai and Hamad International Airport’s Harrods store.

 To kick off the launch, the airline flew one of its seven Airbus A350s, heralded as one of the most fuel-efficient planes in the world, into JFK Airport for the first time.

 JWT London was responsible for creating the overall campaign idea and strategy, while the TV advert was devised and produced by roster agency 180 Amsterdam. Film House in Doha filmed and directed the video.

 JWT was awarded airline’s global creative account – thought to be worth $60 million – in November last year following a hotly-contested pitch, for which Y&R and Grey Group Singapore were reportedly longlisted.

Qatar Airways Group chief executive, His Excellency Akbar Al Baker said: “Whilst it’s true that we are taking more people on more aircraft to more destinations as we continue to grow, we also recognise that travel itself has changed; it has become a process of enrichment, of self-discovery, of life-changing moments and fulfilling ambitions. We hope that our new campaign will inspire more people to embark on their own personal journey, exploring new places and opportunities, together with their friends, family or colleagues.”

The new adverts went live after the reveal, appearing on platforms such Times Square Billboards, New York Times, Financial Times, CNN, Qatar TV, Gulf Times among others.

 

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