SOS – No Mother’s Day

November 9 is World Orphan’s Day. Few people know about this but 132 million children around the world do. To raise awareness of this day in the Gulf and to find the support necessary to continue providing motherly care, love and protection for these children in need, SOS Children’s Villages International has created No Mother’s Day. The campaign asks people to support it today so no child feels like an orphan tomorrow. The cast is entirely SOS Children’s Villages orphans from the houses in Lebanon and the campaign was shot in Beirut. The campaign teaser launched on social media, magazines, out of home, online banners, radio and television bumpers. The online film was released on the date, revealing the whole campaign. #happynomothersday

Project: No Mother’s Day

Client: SOS Children’s Villages

Agency: TBWA\Raad

Chief creative officer: Walid Kanaan

Creative director: Manuel Bordé

Concept/copywriter: Alberto Triana, Manuel Bordé

Art director: Dany Njeim

Group account director: Saad Gharzedine

Account manager: Thalia De Sa

Planning: Elliot Bastien, Ali Marashi

Head of production: Rouba Asmar

Agency producer: Jihane Ghostine

Production company: The Talkies

Director: Jad Eid

Executive producer: Jihad Nehme

Producer: Sara Touma

DOP: Toufic Tabbal



Filed Under: FeaturedThe Work