Nestlé – Nestlé Fitness Pink Ribbon

Nestlé Fitness Cereals Arabia champions the everyday health and well-being of women but it doesn’t just stop at breakfast. The breakfast cereal makers have been proud supporters of Breast Cancer initiatives for the past five years. So, this year they launched a new Breast Cancer Awareness video. It draws parallels between the relationship of a woman’s breasts and ‘twins’. The video aims to tackle a taboo topic in the region by starting an emotional dialogue with women in the Middle East. A woman’s breasts, like twins, are inseparable.

Project: Nestlé Fitness Pink Ribbon

Client: Nestlé

Agency: FP7/DXB

Executive creative director: Paul Banham

Creative director/art director: Husen Baba

Creative director/ copywriter: Ali Mokdad, Amit Kapoor

Associate planning director: Mona El Sayed

Senior strategic planner: Callie Dickens

Business unit director: Nima Askari

Senior account manager: Layal El Sayed

Director: Ziad Oaks, Tania Salha

Agency producer: Mario Atallah

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