FeaturedThe Work

Breast Cancer Lebanon – Breast cancer awareness

Memac Ogilvy Lebanon and WAHM productions teamed up to create an awareness campaign for Breast Cancer Lebanon. The commercial shows women remembering everything about their lives including when they first held their husband’s hand or how they struggled to stop their children wearing nappies. “Usually, she remembers everything,” runs the commercial at the end. “But she might forget the mammography. Remind her once every year.”
Project: Breast cancer awareness
Client: Breast Cancer Lebanon
Agency:Memac Ogilvy
Director:Amanda Abou Abdallah
Production:WAHM productions
Production consultant: Mint
Director and cinematographer:Muriel Aboulrouss

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.