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KitKat – Celebrate the Breakers


KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the ad is directed by Adham Obeid, a former regional creative director at JWT.

Project Celebrate the Breakers

Client KitKat Arabia – Nestlé

Agency JWT Dubai

Director Adham Obeid

Associate creative directors Youssef Gadallah, Sameh George

Copywriter Mouran Bout

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1 Comment

  • Culturally irrelevant, lazily directed and rammed full of cliches. Yet another opportunity missed.

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