KitKat – Celebrate the Breakers

KitKat Arabia has rolled out a regional version of the chocolate brand’s new global advertising campaign. ‘Celebrate the Breakers’ provides a fresh take on the iconic Nestlé chocolate brand’s sign-off line, ‘Have a break, have a KitKat’, by celebrating the many different types of breaks that ‘breakers’ take. Shot in Beirut and Cape Town, the ad is directed by Adham Obeid, a former regional creative director at JWT.

Project Celebrate the Breakers

Client KitKat Arabia – Nestlé

Agency JWT Dubai

Director Adham Obeid

Associate creative directors Youssef Gadallah, Sameh George

Copywriter Mouran Boutros

Head of production Souraya El-Far

Production house City Films, Beirut

Post-production house Serena Dubai

Sound house Mango Jam



Filed Under: FeaturedThe Work