Mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq.
Huawei, which offers telecom network equipment, IT products, and smart devices in 170 countries, has appointed DDB Dubai to handle its creative duties. The mandate covers the UAE, KSA, Iran, Pakistan, Kuwait, Qatar, Oman, Bahrain and Iraq.
Sandeep Saihgal, vice president, Middle East, Huawei, said, “At Huawei we are dedicated to bringing the latest technology innovation to our consumers, offering a world of possibilities and creating extraordinary experiences. In recent years we have focused on communicating our brand concept ‘Make it Possible’. We look forward to working with DDB to extend our message concept across the region.”
The account’s move to DDB Dubai was effective February 2015, informed an agency statement.
Hubert Boulos, CEO DDB Middle East said, “We all know how fast things change in the mobile category. With that in mind we are delighted to have been chosen as Huawei’s partner as we believe that it has the brightest future in the category and in the geography covered. It is amazing for DDB to have a chance to build the future right now with Huawei’s amazing products across fast growth markets.”