Gunn Report for Media 2014: UAE ranks 7th

The Gunn Report

OMD is top media network, driven by MENA, Singapore, Colombia and UK; Starcom comes second, powered by USA, supported by UAE, Egypt, Poland and Netherlands.

UAE has been ranked seventh globally among most awarded agencies for media in 2014, according to the Gunn Report for Media.

Entries from the country accounted for 167 points, behind USA (424 ), UK (309 ),  India (253), Canada (230), France (172 ) and New Zealand (169).

The Gunn Report for Media takes into account what it considers the most important global, regional and national media creative award contests spanning 42 markets, including the UAE and Lebanon.

Most awarded networks

The most awarded media agency network in 2014 was OMD, which retained the honour with 521 points. The Gunn Report lists ‘star agencies’ of the network as OMD MENA, OMD Singapore, OMD UK and OMD Colombia.

In second place is Starcom MediaVest with 467 points. In its observations, the report states: “Starcom MediaVest USA is the star of the network with SMG UAE, SMG Egypt, SMG Poland and Starcom Netherlands also doing well.”

PHD with 357 points is ranked third globally, followed by Mindshare (294) and UM (209).

Coca-Cola on top

Topping the most awarded advertisers in media on the list is Coca-Cola with 137 points from 36 award shows. McDonald’s follows with wins in 29 award shows and 103 points. It is trailed by Samsung, with wins in 23 award shows accounting for 77 points.

Media agencies shine

The Gunn Report reveals that there are 12 media agencies and eight creative agencies in the top 20 table, but nine of the top 10 are media agencies.

It observes: “Media agencies seem to have understood that, if they want to see their position recognised at festivals, and if they want to reinforce their role with clients, they need to enter more festivals.”

The Gunn Report for Media factors in winners from selected award festivals worldwide that focus on media innovation, creativity and effectiveness.

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