Effie MENA 2014: FP7 bags Agency, Network of the Year titles

FP7 Winners at Effie Awards MENA

Agency won seven Golds and a Grand Prix; JWT, Impact BBDO net three Golds each.

FP7 Dubai won the Effective Agency of the Year title, while FP7 was awarded  Effective Network of the Year at the Effie MENA 2014 Awards, winners of which were announced in Dubai on 19 November.

The agency won seven Gold Effies (one with UM), besides five Silver and 10 Bronze awards. FP7 also won the lone Grand Prix for its campaign ‘Sapna – How 17,793 nails shaped the future for generations to come’ for client SmartLife.

JWT won three Gold Effies – one each alongside SMG, Carat and Mindshare. Impact BBDO campaigns also won three Gold Effies, two in partnership with Havas Media and one for work alongside OMD.

Other Gold winners were Media Direction OMD Cairo, Memac Ogilvy Dubai and TBWA/Raad.

View the table of winners here:

Category and Campaign Title Client / Brand Agency / Agencies Effie
Cosmetics & Fragrances
The Voice of Sephora Sephora Middle East OMD Dubai Bronze
LET’S CELEBRATE L’Oreal Middle East Publicis Middle East Silver
Automotive
Toyota Hilux Ramadan Truck Abdul Latif Jameel Drive Dentsu Jeddah Bronze
A German for every Saudi Volkswagen Group Saudi Arabia JWT Riyadh Silver
THAT’S TIIDA NISSAN TBWA/RAAD Dubai Silver
2014 PATROL: CONQUEROR NISSAN TBWA/RAAD Dubai Gold
Use of CSR
Vote for us. We’ll vote for you Kafa Leo Burnett Beirut Bronze
UNDP – Setting the Record Straight UNDP Memac Ogilvy & Mather Beirut Bronze
Voter Education Campaign for constitution Referendum 2014 International Foundation for Electoral Systems – IFES/Egypt FP7/ Cairo & Initiative Egypt Silver
SAPNA – How 17,793 nails shaped the future for generations to come SmartLife FP7/Dubai Gold
Non-food FMCG
Blurred Lines Alcon Starcom Mediavest Group Dubai Bronze
100% IMPACT Unilever Gulf Lowe MENA Dubai Silver
Making a promotion emotional: Persil Preserving Pride HENKEL Middle East Jebel Ali FZCO DDB Dubai Silver
Youth Marketing Campaign
Two Worlds. One Song. Coca-Cola Middle East FP7/Dubai & UM Dubai Bronze
Talking Cups Nestle Middle East Publicis Middle East Dubai & MEC MENA Dubai Bronze
Net Heads Campaign Mobinil FP7/ Cairo Gold
New Product Category
It’s Time for INFINITI INFINITI Middle East Mindshare MENA – Dubai & TBWA/RAAD Dubai Bronze
Koshna – KSA Recipe Launch Gulf Food Industries Initiative Dubai & Leo Burnett Dubai Bronze
Instant Success Nestle Middle East Publicis Middle East Dubai & MEC MENA – Dubai Silver
Cinnamint Mondelez Egypt Foods JWT Cairo & Starcom MediaVest Group Cairo Gold
Banking Finance & Insurance
Money Can Be Funny Abu Dhabi Commercial Bank (ADCB) Zenith MENA – Dubai Bronze
The Culture Dispensing Machine Emirates NBD FP7/Dubai Bronze
Eat.Pay.Love. Emirates NBD FP7/Dubai Bronze
The Awesome Travelling Machine Travels… Emirates NBD FP7/Dubai Silver
The Lebanese are losing it… Byblos Bank FP7/Beirut Silver
“Hey Future Me…” Emirates NBD FP7/Dubai Gold
Shopper Marketing
A Gold Edition Diageo Leo Burnett Dubai Bronze
Telecommunications Mobiles & Internet
Take Your Time Egyptian Company for Mobile Services – Mobinil Leo Burnett Cairo Bronze
du Tuesday Emirates Integrated Telecommunications Company (du) Leo Burnett Dubai Bronze
Termination VIVA Bahrain B.S.C Memac Ogilvy Bahrain Silver
Keep our beaches clean Tunisie Telecom Mindshare MENA – Dubai Silver
I’m Coming Home Microsoft Mobile Devices JWT Dubai & Carat Dubai Gold
Media
The Cinema News Broadcast Sky News Arabia FP7/Dubai & UM Abu Dhabi Bronze
SHOOT TO CELEBRATE LBCI IMPACT BBDO Beirut & OMD MENA – Beirut Bronze
FMCG
Precious Minute McDonald’s GCC-COOP Leo Burnett Dubai & OMD Dubai Bronze
Never Grow up Gandour Mindshare MENA – Beirut & Publicis Middle East – Beirut Silver
Motherhood Tiba for Trade and Distribution, Juhayna Group FP7/ Cairo Silver
Share A Coke Coca-Cola Egypt- Atlantic Industries FP7/ Cairo Gold
Sports Marketing Campaign
Hypervenom First Batch Nike JWT Dubai & Mindshare MENA – Dubai Bronze
World Cup Qualification Campaign Vodafone Egypt JWT Cairo Bronze
Treadmill Vending Machine adidas Emerging Market Starcom MediaVest Group Dubai & Pixel Plus Dubai Silver
Boost Your Run adidas Emerging Market Carat Levant Beirut & Adline Media Network Beirut Silver
Winner Stays Nike JWT Dubai & Mindshare MENA – Dubai Gold
#AllTimeGreats: Pele and Ronaldo Emirates Airline Havas Media Middle East – Dubai & IMPACT BBDO Dubai Gold
Travel, Tourism & Transportation
The Supercop Cars Dubai Police FP7/Dubai Bronze
Check Into Another World Atlantis The Palm Dubai JWT Dubai Bronze
Saudi Shakes the World Nas Holding JWT – Riyadh Silver
#AllTimeGreats: Pele and Ronaldo Emirates Airline Havas Media Middle East – Dubai & IMPACT BBDO Dubai Gold
Personal Care
Dove Surprises Unilever Geometry Global Dubai Bronze
Sunsilk Style Studio Unilever Geometry Global Dubai Bronze
MOTIONSENSE Unilever Gulf Lowe MENA – Dubai Silver
Haircode 1 Million Campaign Marico Egypt Industries Impact BBDO Cairo & OMD Cairo Gold
Use of Social Media
Vote for us. We’ll vote for you Kafa Leo Burnett Beirut Bronze
Motherhood Campaign Tiba for Trade and Distribution, Juhayna Group FP7/ Cairo Bronze
The Nestle Fitness Show Nestlé Middle East FP7/Dubai & Diwanee Silver
Mirinda Moments PepsiCo International Impact BBDO Cairo & OMD Cairo Silver
Barakat and Super Teta Vodafone Egypt Media Direction OMD Cairo Gold
Single Media Activation
Mother’s Day Surprise Sky News Arabia FP7/Dubai & Momentum MENA Abu Dhabi Bronze
Feel for the signs – The Seatbelt Lump Friends of Cancer Patients JWT Dubai Silver
SAPNA – How 17,793 nails shaped the future for generations to come SmartLife FP7/Dubai Gold
The Cinema News Broadcast Sky News Arabia FP7/Dubai & UM Abu Dhabi Gold
Retail
The Mighty Football Commentators McDonald’s FP7/Dubai & UM Dubai Bronze
POWER OF LOVE FLOWER TOWN IMPACT BBDO Beirut & OMD MENA Beirut Silver
Brand Experience
“Hey Future Me…” Emirates NBD FP7/Dubai Bronze
Hello Education Adopt-A-Labourer FP7/Dubai Bronze
SAPNA – How 17,793 nails shaped the future for generations to come SmartLife FP7/Dubai Gold
The Autocomplete Truth UN Women Memac Ogilvy Dubai Gold
Grand Prix
SAPNA – How 17,793 nails shaped the future for generations to come SmartLife FP7/Dubai

 

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