Campaign across UAE launched for credit reporting services, with media handled by BPG I Maxus.
BPG | bates has been appointed by Al Etihad Credit Bureau (AECB) to promote the launch of its credit reporting services across the UAE. The account was won following a three-month pitching process.
The agency has developed campaigns under the theme of ‘Information for Life’ to improve public understanding of AECB’s services. The campaigns also seek to raise awareness about the importance for individual consumers and businesses to have access to accurate credit information, to make good financial decisions.
The campaign spanning OOH, press, radio and digital is now live, with BPG I Maxus handling media. View some of the work below:
Nick Clements, CEO, BPG | bates, said: ‘’We are delighted to have won this important account as the work that the AECB are doing is incredibly important to the greater economic wellbeing of individuals, business and the UAE as a whole.
‘’We know that levels of understanding about credit reporting vary hugely across the UAE and our campaign, ‘Information for Life’, will educate and inform about credit reporting in a way which both demystifies what it means and highlights the potential advantages,” he added.
Fatma Obaid Farhan, marketing manager, AECB, said: ‘’Were very pleased to have brought BPG | bates on board as our advertising agency and we’re excited about the roll out of the campaign. From the outset, BPG has demonstrated their understanding of our objectives and demonstrated effective creative ways to get help us raise awareness of our services. We’re looking forward to a long and productive relationship.”