This evening was all about Y&R Dubai as regional records tumbled at the Palais de Festivals in Cannes.
During an unprecedented awards ceremony, Y&R won three golds, four silvers and four bronzes in the press and design categories, taking its total awards haul for the festival to 14, with three days still to go. With four gold Lions so far, Y&R Dubai has become the most awarded regional agency in Cannes history, surpassing last year’s tally of three golds for Memac Ogilvy Label. It is also the first time a single agency has won three gold Lions in the same evening.
All in all, 16 Lions were won by regional agencies this evening, taking the running total to 30, easily surpassing last year’s record of 21 Lions for the whole Middle East and North Africa.
Two of Y&R’s golds were for Harvey Nichols’ ‘Pelicans’, while the third came courtesy of Land Rover’s ‘Eating out’ campaign. All were in the press category. In design the agency picked up two silvers and a bronze, while Blue Apple Dubai also bagged a bronze for its ‘Remote’ work for Rajiv Saini.
In radio, Memac Ogilvy Dubai and DDB Dubai picked up a silver and bronze apiece.
The film shortlist will be released tomorrow. Winners in the branded content & entertainment, film, film craft, Titanium and integrated categories will be announced on Saturday.