Two golds, six silvers and three bronzes were won by the region’s ad agencies at the Palais de Festivals last night.
Y&R Dubai and JWT Cairo struck gold in the outdoor category, whilst Memac Ogilvy Label picked up four silvers across the outdoor, media and mobile categories for its ‘Mobilising the 12th man’ campaign for Tunisian football team Club Sportif de Hammam-Lif. JWT Cairo’s gold was for its Vodafone ‘Fakka’ campaign, which also won silver in the promo & activation category on Monday night.
It was Y&R Dubai which had the most to celebrate, however, winning gold for its ‘Pelicans’ campaign for Harvey Nichols and two further silvers in outdoor.
Leo Burnett Dubai picked up two bronzes in media for Nawras’ ‘Piggybacking’, while Impact BBDO also landed bronze for its outdoor work for Maltesers.
Speaking of JWT Cairo’s gold, Ramsey Naja, chief creative officer at JWT MEA, said: “This is the reward for succeeding in making small, big. What started life as a normal project gathered momentum thanks to great client-agency interaction. That interaction grew Fakka to monumental proportions and has made it what it is: a small little item that created huge impact. As a result, it got recognised. I am so proud of our Cairo office. They keep innovating, not only in their output, but in the way they do their stuff. This Lion is their reward for both.”
The winners in cyber, design, press and radio will be announced tonight.