Impact BBDO and Lowe MENA land Mobily brief

Saudi Arabia’s second mobile telecoms company, Mobily, has split its creative advertising brief between Impact BBDO and Lowe MENA following a review.

The Riyadh-based operator had sent out a round of RFPs to an unknown number of agencies last September, with the pitch requesting for 360-degree creative support in its home market of Saudi Arabia. The extent to which the business has been split between Impact BBDO and Lowe MENA is unknown.

Mobily had last called a creative review in 2009, finally deciding to split the business with Impact BBDO and Drive Dentsu.

Dani Richa, chairman and CEO at Impact BBDO, said: “We’re very excited about renewing and consolidating our relationship with Mobily. It’s always reassuring to know that even when a client pitches to other agencies, they renew their trust in us and are confident that we are best in class. Mobily is one of the most prominent brands in Saudi Arabia and to have the chance to continue to grow the brand with the new management there is a great opportunity, and I think the best is yet to come, with some amazing campaigns in the making.”

Mobily is one of the biggest ad spenders in the kingdom. The company is part owned by Etisalat.

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