RSSArchive for March, 2013

Emirates calls review of global media account

Emirates calls review of global media account

Emirates has called a review of its global media and planning account for the first time since 2008. An RFP is understood to have been sent out to the big holding groups, including Publicis, WPP and Omnicom, with a fourth network also believed to be involved in the global review. The business is worth an […]

Coca-Cola – Etganen

Coca-Cola – Etganen

FP7 Cairo created an integrated campaign covering TV, radio, outdoor, digital, ambient and on-the-ground activation for Coca-Cola Egypt called ‘Etganen’. The idea was to tackle frustrations felt by Egyptians by giving them an example of how performing random acts of kindness would in turn give them satisfaction and happiness. Project Crazy For Good (Etganen) Client […]

Zenith lands media brief for Abu Dhabi Commercial Bank

Zenith lands media brief for Abu Dhabi Commercial Bank

Abu Dhabi Commercial Bank has awarded its media buying and planning brief to Zenith. The win follows a competitive pitch against a number of other agencies, with Zenith to handle the bank’s media needs for the UAE market. The incumbent was Magna. Abu Dhabi Commercial Bank (ADCB) confirmed the appointment, but declined to comment. Zenith, […]

Adams to quit as head of OgilvyAction MENA

Adams to quit as head of OgilvyAction MENA

Claus Adams, the head of OgilvyAction in the Middle East and North Africa, is to leave the agency. The German national is to depart the agency within the coming week, with possible replacements currently being interviewed by parent company Memac Ogilvy. It is understood that Adams is moving to Austria to take up a new […]

LightBlue lands Société Perrier brief

LightBlue lands Société Perrier brief

Société Perrier has handed its experiential, events and online brief to independent agency LightBlue. The account covers the guide’s Dubai-based division, with Société Perrier seeking to expand its brand presence in the emirate. The online source is owned by Perrier/Nestlé Waters and is a “guide to fashion, music, art, travel, nightlife, cocktail culture, and global […]

Leo Burnett retains DIFF ad account

Leo Burnett retains DIFF ad account

Leo Burnett has retained the creative advertising account for the Dubai International Film Festival (DIFF) following a competitive pitch. The win means the agency has held the account since 2010 when it took over from Impact Plus, which had handled the business for the previous four years. “Leo Burnett has been instrumental in the positioning […]

Y&R Dubai crowned agency of the year for third year in a row

Y&R Dubai crowned agency of the year for third year in a row

Y&R Dubai has won the Dubai Lynx agency of the year title for the third year in a row. The agency is now the most awarded in Dubai Lynx history in terms of major awards, with last night’s awards show seeing it win the design grand prix for Land Rover’s ‘Personal Extinction Prevention Book’ and […]

Only seven campaigns make Dubai Lynx integrated shortlist

Only seven campaigns make Dubai Lynx integrated shortlist

The final two shortlists have been released by the Dubai Lynx, with only seven entries making the cut in the integrated category. Impact BBDO’s Beirut and Dubai offices have three nominations between them, while Leo Burnett Dubai has two and Interesting Times and DDB Dubai have one apiece for Lebanese Brew and Al Manzil School […]

Travel, social media and a fist full of shawarmas

Travel, social media and a fist full of shawarmas

The Emirati founders of the Wild Peeta chain of shawarma restaurants are experimenting with an interactive travel series guided by social media. Peyman and Mohamed Al Awadhi’s production company, Qabeela New Media, has teamed up with Dubai One to shoot a new social media travel series called Peeta Planet. The show follows the two Emirati […]

Y&R leads in Dubai Lynx shortlists

Y&R leads in Dubai Lynx shortlists

The majority of shortlists for this Wednesday’s Dubai Lynx awards have been released, with Y&R, JWT, Leo Burnett and Memac Ogilvy clocking up the most nominations. Y&R Dubai has the highest number of shortlists in the print, print & poster craft, design, radio and direct categories, making it a front runner to retain its agency […]