Yaish to take on Impact BBDO role in Saudi Arabia

Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia.

Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the agency. It is understood that he will begin his new job at the beginning of March.

Dani Richa, chairman and CEO of Impact BDDO Group MENA/Pakistan, said: “Saudi is a very important market and we feel as a group that great work has to come from across the network, and as a commitment to that market we’ve chosen a senior creative with a proven track record.”

Yaish became executive creative director of FP7 Dubai in January 2011 following restructuring of parent company MCN’s senior management. He had moved from FP7 Bahrain, replacing Georr, who become FP7’s chief creative officer for the region.

It is understood that Impact BBDO is to make further changes to its creative leadership in the coming weeks, although nothing has yet been confirmed.

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  1. Hameed says:

    Job security assured for people working in the Compliance departments of awards competitions, then?

  2. FP7 says:

    This must be a tactic by FP7 to destroy competitor’s credibility.

  3. FP6 says:

    Fadi in Saudi :),,, this wont work, Saudi is not Dubai or Bahrain ,,,, welcome to the jungle baby!

  4. FP7 says:

    Fadi is not in Saudi.

    He is in the BBDO Dubai offices and word is, his path of destruction has just started….

    Step 1: Create a TVC for a major FMCG that does not showcase the product or the brand until the very last second.

    Step 2: Create a new icon for the said FMCG in a shape resembling a 6 pointed star.

    Word is said client is not a happy camper right now.

  5. Supersizethis says:

    Not trying to be an apologist, but if you knew anything about advertising, you would know that it’s perfectly fine (and often more effective) to not mention the brand or the product until the last second… As long as the narrative is relevant and meaningful to the product or brand, the effectiveness of a film in communicating a message which might strongly position the product or brand does not rely on showing the product or brand early in the copy. Thanks, that is all.

  6. Ravan says:

    I was telling someone Fadi will be in Dubai office before the end of the year. I was only about six months out.

  7. Ravan says:

    Yes, Supersizethis. Cadbury’s Gorilla for example.

  8. Lee says:

    Fadi is well capable.

    I worked with him in the past and I am sure he will break a lot of molds out there.

  9. FP7 says:

    Fadi Yaish the thief is at it again – check out everyreasontocook.com and see how he has ripped of P&G’s Olympic ad….

    And the best part check out the Indian ad – quite offensive (Especially when you compare it to the others)

  10. Dubai Stynx says:

    Makes me shudder when I consider the kind of salary I could’ve earned by ripping stuff off, instead of foolishly trying to think for myself every time I get a brief.

    Didn’t even have the decency to change the music.