RSSArchive for February, 2013

Etihad to launch biggest ever global brand campaign

Etihad to launch biggest ever global brand campaign

Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]

Move over Free, New Free is here

Move over Free, New Free is here

Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a […]

Grey and Lowe MENA win Ferrero advertising brief

Grey and Lowe MENA win Ferrero advertising brief

Italian chocolate and confectionery giant Ferrero has split its regional advertising business between Grey and Lowe MENA following a pitch. The review of the business began in the final quarter of last year, with Grey winning Ferrero’s full Kinder line (Kinder Chocolate, Kinder Joy, Kinder Country, Kinder Bueno, Kinder Schoko-Bons) and its Pralines range (Ferrero […]

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi names first Abu Dhabi CEO

M&C Saatchi Abu Dhabi has appointed its first CEO following the opening of the office early last year. Ahsan Kahlon, who has quit his role as worldwide account director on automotive brand Jaguar at Spark44 in London, will take up the position at the beginning of May. The Abu Dhabi office was opened following the […]

Yaish to take on Impact BBDO role in Saudi Arabia

Yaish to take on Impact BBDO role in Saudi Arabia

Fadi Yaish is set to return to the region to take on the role of regional executive creative director for Impact BBDO in Saudi Arabia. Yaish, who had been spending time with family in Canada, was with FP7 until August last year, when both he and chief creative officer Daniel Georr parted company with the […]

Dubai Lynx names Roy Haddad ‘Advertising Person of the Year’

Dubai Lynx names Roy Haddad ‘Advertising Person of the Year’

Roy Haddad has been named this year’s Dubai Lynx ‘Advertising Person of the Year’. Haddad, who became WPP’s first ever director for the Middle East and North Africa in July last year, will receive the accolade at the Dubai Lynx on 13 March. The honorary award is presented to an individual who has made “significant […]

SMG retains Saudi Telecom media brief

SMG retains Saudi Telecom media brief

Starcom MediaVest Group has retained the media buying and planning account for Saudi Telecom (STC) following a multi-agency pitch. The group will continue to spearhead traditional media strategies for STC as well as digital solutions. Starcom MediaVest Group (SMG) previously retained the account in 2010. “This win serves as a true testament to our longstanding […]

Image Nation launches new strategic media division

Image Nation launches new strategic media division

Abu Dhabi-based Image Nation has launched a new Strategic Media Solutions division. The new wing will be headed by Danielle Perissi, who will collaborate closely with Mohammed Al Otaiba, head of Image Nation Abu Dhabi, as well as the company’s international partners. “Having received such positive feedback from the Abu Dhabi organisations we currently serve, […]

Emirates rolls out new global campaign

Emirates rolls out new global campaign

Emirates is rolling out a new campaign that seeks to showcase the lighter side of language. Called ‘Share a Smile’, the airline has created 29 videos in 14 languages featuring members of its cabin crew expressing “quirky and unusual expressions and greetings from around the world”. Created by StrawberryFrog, the work is the latest in […]

Leo Burnett Beirut and JWT take top honours at Cristals

Leo Burnett Beirut and JWT take top honours at Cristals

Leo Burnett Beirut has been named agency of the year and JWT network of the year at the MENA Cristal Festival’s final awards night. The Beirut office of Leo Burnett was helped to its title by the integrated grand Cristal for Cafe Super Brasil’s ‘Read the country’s fortune’, while JWT built on last night’s performance […]