RSSArchive for December, 2012

Du launches first brand campaign in the B2B space

Du launches first brand campaign in the B2B space

UAE telco company du is launching its first ever brand campaign in the B2B space in a bid to raise awareness of its business offering. Falling under the tagline of ‘Answers for tomorrow’s business’, the integrated campaign includes TV, online, print, outdoor and radio work, with the main TVC launched during the final episode of […]

PHD retains Arla Foods following review

PHD retains Arla Foods following review

PHD has retained the media buying and planning account for Scandinavian dairy company Arla Foods. The win follows a review of the company’s media arrangements earlier in the year, with the pitch process looking at team chemistry and competence, media strategy, planning and operation, co-ordination and service, as well as certain financial parameters. The Omnicom […]

Lebanon’s Château Ksara rolls out major new ad campaign

Lebanon’s Château Ksara rolls out major new ad campaign

Leo Burnett Beirut is rolling out an integrated campaign for Lebanese wine company Château Ksara. The campaign, which includes four TVCs, print, outdoor and digital elements, is called ‘The Original Story’ and focuses on the discovery of Roman era wine caves in 1898. The discovery changed Ksara’s history and consequently Lebanon’s winemaking future, with the […]

SMG lands social media brief for GMC

SMG lands social media brief for GMC

Starcom MediaVest Group has won the social media account for GMC and Cadillac in the Middle East and North Africa. The win comes 10 months after Starcom lost GM’s estimated $3 billion global media buying and planning account to Carat. The regional win will be sweet satisfaction for SMG, which only lost the media account […]