RSSArchive for November, 2012

Touch – My Plan

Touch – My Plan

Project My Plan Client Touch Creative agency JWT Beirut Production company ne.a Beyrouth Executive producer Pierre Sarraf Director Ali Ali Art director Martin Krejlic DOP Pierre Mouarkech Production manager Reine Razzouk Assistant director Pedros Temyzian Music Sary Hany Singer Hamed Sinno

Meydan Beach – You'll find a way

Meydan Beach – You’ll find a way

The inaugural campaign for Meydan Beach in Dubai is being rolled out by gyro. The print work is the beginning of a fully integrated campaign that is to be released by the Dubai office of gyro over the coming months. Project You’ll find a way Client Meydan Beach Creative agency gyro Executive creative director Guilherme […]

Harvey Nichols – Autumn/winter 2012

Harvey Nichols – Autumn/winter 2012

Project Autumn/Winter 2012 Client Harvey Nichols Creative agency Y&R Dubai Creative directors Shahir Zag, Kalpesh Patankar Copywriter Shahir Zag Art director Kalpesh Patankar Planner/account manager Nazek Fawaz Production company Illusion CGI (Bangkok)

Dubai Shopping Festival – The Best of Times

Dubai Shopping Festival – The Best of Times

This year’s campaign for Dubai Shopping Festival (DSF) is called ‘The Best of Times’ and is Dubai’s invitation to the world to come and celebrate life. Next year’s DSF begins on 3 January and runs for a month. Project The best of Times Client DEPE – Dubai Shopping Festival 2013 Creative agency TBWA\Raad Executive creative […]

Loving a barbarian who turns cuddly

Loving a barbarian who turns cuddly

Ramsey Naja is chief creative officer at JWT MEA “I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the […]

An antidote to digital delirium

An antidote to digital delirium

John Oldfield is regional creative leadership officer at Pirana Advertising “It’s a rapidly changing world – especially the world of advertising as the pages of Campaign and a raft of marketing magazines trumpet. A recent article offered the thought that “traditionalists will argue that it’s the message not the medium, but when the medium is […]

It’s not advertising, it’s torture

It’s not advertising, it’s torture

Phil Lynagh is regional managing director at Tag: Worldwide JLT “Keep it simple, stupid. Wise words indeed and even more so now than when I first heard them in 1988. We need to engage in seconds these days and consumers need hard sell, quick facts, real engaging stuff that’s easily understood. It’s not just about […]

Interesting Times bags grand prix at the Effies

Interesting Times bags grand prix at the Effies

Beirut-based boutique agency Interesting Times has won the Gemas Effie grand prix for the second year in a row. The agency picked up the award for its ‘The Last Summer on Earth’ campaign (above and below) for Lebanese Brew, capitalising on its grand prix for the same client last year. It also won gold. In […]

DDB signs deal with new affiliate in Oman

DDB signs deal with new affiliate in Oman

DDB has partnered with a new agency in Oman, bringing to a formal end its former affiliation in the country. The global network has signed an agreement with the Muscat-based Advertising International Company (ADINC), one of Oman’s leading advertising agencies and part of the Omzest Group. It has not been disclosed why DDB’s previous affiliation […]

OMD lands McDonald’s media brief

OMD lands McDonald’s media brief

McDonald’s has handed its regional media buying and planning account to OMD. The move means UM has lost the account after 19 years, although it retains the local McDonald’s business for markets such as the UAE, Saudi Arabia and Egypt. OMD already handles the McDonald’s account on a global level, meaning the move brings McDonald’s’ […]