RSSArchive for October, 2012

Are we creative or just insane?

Are we creative or just insane?

Ramsey Naja is chief creative officer, JWT MEA It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realisation. There is a host of reasons to support this, but the most important is […]

Man made monsters

Man made monsters

Hind Shoufani is a Palestinian filmmaker and writer. “Picture this. You had a rough day at the office, where the client who aggravates you the most spent half the day nitpicking about the curve of the chair in the corner of the photo you used for the job. Or your coworker spilled Bolognese sauce all […]

Interesting Times expands out of Beirut

Interesting Times expands out of Beirut

Beirut-based boutique agency Interesting Times has expanded into Abu Dhabi following its winning of the Ferrari World advertising account. The agency’s new office will house an account team responsible for handling the business, which had been held by TBWA\Raad since the theme park opened in November 2010. Ashraf Mansour, one of the founders of Interesting […]

Visa hands regional PR brief to BPG

Visa hands regional PR brief to BPG

Global credit card company Visa has handed its regional PR brief to BPG Public Relations. The Dubai-based agency beat an undisclosed number of agencies to the account following a competitive pitch that had begun in early September. BPG officially takes over the business on 1 November. Naamat Baradhy, head of corporate relations at Visa Middle […]

I’d love to punch my old me’s face

I’d love to punch my old me’s face

Ramsey Naja is chief creative officer at JWT MEA “There’s a stupid, horribly nasty little sentence that you will often hear in advertising and marketing circles and which is the most venomous, virulent poison that the industry’s language could produce: “It’s not creative if it doesn’t sell”. You will encounter it in polyester suit circles […]

Track record trumps experience hands down

Track record trumps experience hands down

Jamal Al Mawed is the regional account director at DABO & Co “The ‘new business’ pitch – a time to roll out your senior management, shiny suits, flashy PowerPoint presentations and grand speeches about why you deserve to win the account. ‘Previous experience’ has become such a deciding factor in so many new business pitches […]

What do you stand for? What are you against?

What do you stand for? What are you against?

Scott Goodson is the New York City-based founder and chairman of StrawberryFrog “It’s pretty much understood that successful brands need to stand for something. People and companies which stand for an idea can spark mass universal movements and inspire fans and followers. Which is why it has become fairly common for companies to issue what […]

Why we need great Arabic copywriters

Why we need great Arabic copywriters

Phil Lynagh is regional  managing director at Tag: Worldwide JLT “I’ve come to the conclusion that there are some really impossible jobs out there. For example, being Nick Clegg’s blue tie manufacturer or, even worse, an entrenched Arabic copywriter at any creative agency. Personally, and with all due respect to yoga teachers everywhere, I believe […]

Iris enters the Middle East via Expression

Iris enters the Middle East via Expression

Micro-network iris Worldwide is to expand into the Middle East through a partnership with Dubai-based boutique agency Expression. The Dubai agency will officially join the iris network on 15 October, with Expression becoming iris Middle East. The operation will be led by Scott Feasey, who will take on the role of managing director and was […]

MediaCom expands regional operation

MediaCom expands regional operation

MediaCom is expanding its operations in the Middle East and North Africa with the opening of two new offices in Qatar and Abu Dhabi. The new Qatar office will open in January next year and follows significant new business wins in the country. Meanwhile, the Abu Dhabi operation will be based in twofour54 and will […]