Emirates – Hello Tomorrow

A new series of print ads are being rolled out by Emirates to promote Dubai as a travel destination. Shot by photographer Adam Taylor and commissioned by Impact BBDO, the series invites travellers to “try the unfamiliar, connecting people and cultures to form new visions about Dubai”. Led by executive creative director Fouad Abdel Malak, associate creative director Jorge Thauby and creative group head Carolyne Nailer, the print campaign will run globally.

Creative agency: Impact BBDO Dubai
Client: Emirates
Executive creative director: Fouad Abdel Malak
Associate creative director & art director: Jorge Thauby
Creative group head & copywriter: Carolyne Nailer
Group account director: Peter Zagalsky
Account director: Seb Buckley
Creative services director: Tennyson Torcato
Account manager: Tina Diaz
Art buyer: Mariam Moin
Photographer: Adam Taylor
Photography producer: Mark Risso-Gill
Production company: Magnet
Line producer: Gemma Beecher
Stylist: Mary Kei McFarlane
Retoucher: Cream Australia & Image Clinic New York

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