Archive for September, 2012
Ali Café – Pants Down
Dubai-based boutique agency Livingroom has created a TV commercial for Ali Café that shows a succession of coffee drinkers’ trousers falling down. Project Pants down Client Ali Café Creative agency Livingroom, Dubai Creative directors Martino O’ Brien, Mansoor A. Bhatti Art directors Carlos Khoury, Mansoor A. Bhatti Copywriters Martino O’Brien, Wissam Smaira, Ahmed al Masri [...]
Tamanna – September Christmas
The Beirut and Dubai offices of Horizon Draftfcb came together to work pro-bono for Tamanna Lebanon, a non-profit organisation dedicated to granting the wishes of Lebanese children with critical illnesses. Project September Christmas Client Tamanna Creative agency Horizon Draftfcb Production company Wonderful Productions Director André Chammas
McDonald’s – A Day Offline
Following the success of last year’s ‘Family Time Forever’ campaign, this year McDonald’s introduces ‘A Day Offline’, an initiative which encouraged families across the GCC to turn off their mobile phones, computers and TV sets for one day on 28 September. Project A Day Offline Client McDonald’s Creative agency Leo Burnett Dubai Regional executive creative [...]
Birell – Man Up
The new TV campaign for Egyptian non-alcoholic beer Birell by King Tut’s Playground is an evolution of the old ‘estargel’ (man up) campaign, which the brand has been running for a number of years. Project Man Up Client Birell Creative agency King Tut’s Playground Creative team Mohamed Hamdalla, Ashraf Badawy, Youssef Altay Production company Lighthouse [...]
Ali Mostafa shoots fashion film for Camilla Skovgaard
Emirati film director and producer Ali Mostafa has shot his first fashion film. The collaboration with shoe designer Camilla Skovgaard and musician Zebra Katz led to the creation of the four-minute fashion film Hotel Skovgaard: Room 77, which was released during this year’s New York Fashion Week. It was shot in Dubai by Mostafa’s AFM [...]
Calm down, dear, it’s only a bad ad
Ramsey Naja is chief creative officer, JWT MEA “I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, [...]
Journalist or publicist?
In the last of three articles looking at the state of the UAE newspaper industry, Bikram Vohra says journalists are becoming little more than publicists “Most young journalists keep a white steed in their mental stable when they first ride out into the big, bad world. The desire to mount that steed and go on [...]
Do experience and skill need to be imported?
Phil Lynagh is regional managing director at Tag: Worldwide JLT “Well, what an interesting turn of events. I know my memory isn’t what it used to be, but wasn’t it only recently that the industry was spouting off about how the importance of Arabic creatives at the helm could not be overstated and any and [...]
Cairo’s Digital Republic expands with launch of Dubai office
Cairo-based independent digital agency Digital Republic is expanding into the Gulf with the opening of a Dubai office. The move represents the agency’s first foray outside of Egypt, where it was founded in 2009 and now employs 53 people. It is hoping to replicate its Egyptian success in Dubai, offering digital media and campaign strategy, [...]
Sky News Arabia rolls out first brand campaign
Sky News Arabia is rolling out its first ever brand advertising campaign following the channel’s launch in May. The move follows the 24-hour news channel’s appointment of both creative and media agencies, with Momentum picking up creative duties and UM taking on media and digital channel execution. The Arabic language channel had called a pitch [...]
