JWT Beirut has launched its first campaign for Touch following its winning of the account in April. Called ‘In my new world’, the campaign includes an online video (above), website, and outdoor executions, with consumers invited to consider what their new world would be like. A second phase is to be rolled out later this year, with user-generated content included.
Project: In my new world
Creative agency: JWT Beirut
Production company: Molho Filmes and AD Studio, Brazil
Director: Doug Bello and Marcelo Garcia
Music composition: TDLmusic, Argentina
Music producer: Leticia Hernandez
Filed Under: 4.The Work
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