RSSArchive for May, 2012

MS&L rebrands as LeoComm in the MENA region

MS&L rebrands as LeoComm in the MENA region

PR agency MS&L has rebranded as LeoComm in the Middle East and North Africa. The new entity is to align more closely with the agency’s parent group, Leo Burnett, and is basing its operations on a PR consultancy model that “infuses digital, analytics, consumer and market insights into measureable, result oriented communication strategies”. The rebranding […]

CSR is a front for awards ambition

CSR is a front for awards ambition

Ramsey Naja is chief creative officer, JWT MEA “I wonder sometimes whether we, as advertising agencies, take ourselves too seriously. This is not some angst-ridden, finger-chewing phase I’m going through. It is simply the fact that, in touch as we are with a large body of people that we can influence, we sometimes feel we […]

Iraq is so much more than a spillover market

Iraq is so much more than a spillover market

Haider Jraidan is executive creative director at BPG Group and business head – Iraq “When my son was in kindergarten, he went on a school trip to the Sharjah Zoo. His nice Lebanese teacher asked him: “Koki, are you mabsoot?” My little boy was taken aback and replied: “No, miss… why would I be mabsoot?! […]

You don’t need to be mad to work in this industry but it helps

You don’t need to be mad to work in this industry but it helps

Phil Lynagh is regional  managing director at  Tag: MENA “I stumbled upon an interesting article the other day. Basically, a number of top traits you may display if you’re a psychopath, and it struck me, like a well-timed jab, that a reasonable number of adland sorts I’ve come across over the past 20 years are […]

Lebanese Red Cross – Donate

Lebanese Red Cross – Donate

Project Donate Client Lebanese Red Cross Agency Joe Fish Production company Clandestino Films Director André Chammas Cinematographer Yves Sehnaoui Executive producer Ray Barakat Editor Ghada Abdelsater

Shoe Mart – Spring/summer

Shoe Mart – Spring/summer

Partnership has carried forward the idea of ‘love to be in your shoes’ for another season as a part of a strategy to raise the level of aspiration in the Shoe Mart brand communication. Project Spring/summer 2012 season Client Shoe Mart Gulf Creative agency The Classic Partnership Advertising Chief creative officer John Mani Executive creative […]

MEC wins Nestlé’s regional media account

MEC wins Nestlé’s regional media account

MEC Dubai has landed the media buying, planning and digital engagement account for Nestlé Middle East. The highly sought after business was put up for pitch in March this year, with most of the big media agency networks participating in the review. The incumbent on the account had been MediaCom. The win comes as MEC, […]

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi is in the process of recruiting a CEO and creative director for its new operation in Abu Dhabi. The agency, which is setting up an office in the UAE capital following its winning of the global Etihad account in February, already has 15 people in place. Moray MacLennan, the network’s worldwide CEO, said: […]

MediaCom appoints first ever regional digital director

MediaCom appoints first ever regional digital director

MediaCom has appointed its first ever regional digital director for the MENA region. Based in Dubai, Dan Chapman will report directly to CEO Nick Barron and joins from his previous role as regional digital director at UM. He forms part of Barron’s new leadership group for the region following his arrival in October last year. […]

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai handed digital creative brief for UAE telco du

JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du. The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and […]