Independent advertising outfit The Agency has won Vodafone Qatar’s advertising account following a competitive pitch.
The new agency, which was launched in June last year, takes over the business from FP7 and will provide brand management and communication services, advertising and creative development to support Vodafone’s marketing activities in Qatar.
John Saad, chief marketing officer at Vodafone Qatar, said: “Vodafone continues to invest heavily in the Qatari market and this appointment of a local Qatari advertising agency is further evidence of our commitment to truly understanding and satisfying the unique needs and aspirations of the people of Qatar. We’ve been through an extremely stringent selection process and feel sure that The Agency is not only the perfect partner for us because they are ‘local by design’ but we have also been highly impressed by their excellent understanding of our brand, customer insights and the passion of their team.”
Simon Ferguson, CEO at The Agency, said: “Vodafone is one of the most respected and loved brands in the world. As a major, global brand we admire their drive to become a locally rooted company with a solid commitment to the Qatari market. It’s this cultural alignment that makes this a perfect partnership.”
The Agency’s other clients include the Barwa Bank Group and Qatar University.
Filed Under: 2.News
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