RSSArchive for April, 2012

Absolut Blank set to make Middle East debut

Absolut Blank set to make Middle East debut

Swedish brand Absolut is bringing its global creative movement Absolut Blank to the Middle East for the first time. The concept, originally created by Absolut in collaboration with TBWA\Chiat\Day in New York, involves artists and designers using the brand’s iconic bottle as a blank canvas to create original pieces of art over the course of […]

The National revamped following review

The National revamped following review

Abu Dhabi Media’s daily newspaper The National is to launch a revised print and online product following a six-month internal review. Starting 3 May, the changes include the closure of its weekly M magazine and the launch of Luxury – a new monthly supplement focused on lifestyle. The new title will be edited by Helen […]

Starcom makes history in Montreux

Starcom makes history in Montreux

Starcom MediaVest Group Dubai has become the first regional media agency to win an award at the Festival of Media in Montreux. The agency walked off with top honours in the ‘best engagement’ category for Olay’s ‘Eyes Of Arabia’ campaign, which previously won gold for Wunderman at the Dubai Lynx. The campaign was based around […]

Millward Brown enters the Middle East

Millward Brown enters the Middle East

WPP-owned global marketing research company Millward Brown has expanded into the Middle East. The new office in Dubai will function as a division of AMRB, also a WPP company and the existing Millward Brown licensee in the region. Gagan Bhalla, CEO of AMRB, said: “We are excited to be partnering with Millward Brown in their […]

Rap Arabe

Rap Arabe

Sole DXB is holding an exclusive screening of hip hop documentary Rap Arabe during its Sneaker Summit in Al Quoz, Dubai, on 27 April. Directed by Bachir Bensaddek, the documentary looks at the rap scene in three countries (Morocco, Lebanon and Syria) and features a number of artists, including Malikah, Lil Zac and Don Bigg.

The daily grind buys daily bread

The daily grind buys daily bread

Ramsey Naja is chief creative officer at JWT MEA “One of the weird things about our industry is that we often find ourselves performing two jobs. On the one hand, there is the quest for recognition, glory, notoriety and endless plaudits, be it amongst the public at large or in the narrow confines of award […]

'Trim the useless, the redundant and the window dressing'

‘Trim the useless, the redundant and the window dressing’

Phil Lynagh is regional  managing director at  Tag: MENA “Why do companies often let the good people go, and keep the mediocre? Far too often in my career I have seen managers make staff cuts – completely mad decisions, because instead of looking at the real bottom line – i.e. the lowest number of quality […]

Why experience matters

Why experience matters

Yvonne Hoffzimmer is joint managing director, Middle East, Jack Morton Worldwide “In today’s intensely competitive business climate, there’s huge pressure for brands to secure and maintain consumer loyalty. Yet this loyalty is far from certain. Gone are the days when a slick ad campaign was enough to secure that loyalty – the consumer can spot […]

Touch hands creative brief to JWT Beirut

Touch hands creative brief to JWT Beirut

JWT Beirut has won the creative advertising account for Lebanese mobile phone operator Touch. Formerly known as mtc touch, JWT takes over the account from M&C Saatchi, which also holds the account for Zain, Touch’s parent company. Nadim Khater, chief commercial officer at Touch, said: “We have made tremendous progress in building the mtc touch […]

The Agency wins creative brief for Vodafone Qatar

The Agency wins creative brief for Vodafone Qatar

Independent advertising outfit The Agency has won Vodafone Qatar’s advertising account following a competitive pitch. The new agency, which was launched in June last year, takes over the business from FP7 and will provide brand management and communication services, advertising and creative development to support Vodafone’s marketing activities in Qatar. John Saad, chief marketing officer […]