Emirates launches new global brand platform

Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”.

Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline as “the enabler of global connectivity and meaningful experiences”.

Created by Emirates’ lead agency, StrawberryFrog, the campaign will feature print, TV and digital executions, including billboards in New York’s Times Square and Milan’s central train station. Emirates will also launch a refreshed website.

“Our new corporate image and global marketing campaign both underline the confidence we have in our existing products and services, and the vision we have for the future growth of the airline,” said Sir Maurice Flanagan, vice chairman of Emirates Airline & Group. “Emirates is not just offering a way to connect people from point A to point B but is the catalyst to connect people’s hopes, dreams and aspirations. Emirates is connecting people and cultures creating relevant and meaningful experiences that are shaping the world.”

Emirates was founded in October 1985 and is headquartered in Dubai.

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