Coca-Cola – Sprite Cricket Stars

The outdoor and promo & activation grand prix winner at this year’s Dubai Lynx was ‘Sprite Cricket Stars’ for Coca-Cola. Created by Memac Ogilvy and sister agency OgilvyAction, Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers into cricket stars.

Filed Under: Video & Audio

Tags:

RSSComments (0)

Trackback URL

Leave a Reply