Dubai launches new global ad campaign

A new international print and online campaign promoting Dubai as a business hub is being rolled out by Falcon & Associates.

The campaign, called ‘Dubai means business’, emphasises the emirate’s key geographical location between east and west and argues that ‘when you run the numbers, Dubai means business’.

Ahmad Abdullah Al Shaikh, director general of the Government of Dubai Media Office, said: “The campaign strongly demonstrates the energy, growth and opportunity that exist in Dubai. The UAE, and Dubai’s, constant pursuit of excellence has solidified the leading global position it holds today. With half of the world’s Fortune 500 companies having headquarters here, and 46 per cent of the UAE economy comprising SMEs, Dubai is a global and enabling business hub strategically located between east and west, providing an ideal launching pad for companies of any size.”

The campaign will target key international markets where Dubai has existing and growing business and trade relationships. Short edits of the films will run on international online media such as the Financial Times, The Economist, and Wall Street Journal.The campaign will run until June and is supported with corresponding print and online banner ads.

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