RSSArchive for March, 2012

Emirates launches new global brand platform

Emirates launches new global brand platform

Emirates is to launch its new global brand platform at the beginning of next week as the airline continues its “evolution from a travel brand to a global lifestyle brand”. Themed ‘Hello Tomorrow’, the Dubai-based carrier will roll out an integrated marketing campaign on 2 April as part of its bid to position the airline […]

I wish Kipling ran an agency today

I wish Kipling ran an agency today

Ramsey Naja is chief creative officer at JWT MEA “Around this time – namely in the middle of the awards season – offices, and long-serving veterans in particular, brace themselves for the inevitable Kipling email. The Kipling email, you see, is like a promotional item that comes shrink-wrapped with award show results, and is as […]

How I learnt to stop worrying and wait for the Lynx

How I learnt to stop worrying and wait for the Lynx

How a commercial that was hated by the client, focus groups and consultants alike won a Lynx grand prix. Ali Ali is creative director at Elephant Cairo “Open on a young man walking into a living room. Speechless and overwhelmed, he holds a retro-looking laser gun in his right hand. His family sits there in […]

Measuring the distance between 'just okay' and 'great' work at the Lynx

Measuring the distance between ‘just okay’ and ‘great’ work at the Lynx

Ted Royer is partner and executive creative director at Droga5 New York. He was president of the film, film craft, radio, print, print craft, outdoor and integrated juries at this year’s Dubai Lynx “The thing that struck me the most when descending into Dubai airport was the way the desert stretches out to the horizon. […]

If you want to meet the wizard, practice some magic

If you want to meet the wizard, practice some magic

Mark Lewis is creative director at Lowe MENA “March. It’s always a very exciting, interesting time of year for those of us at creative shops. As for all heads of business: it’s time to count up the final dollar, dirham and dime to ensure the balance sheet looks beefy for the board. To all department […]

Doha Film Institute calls creative ad review

Doha Film Institute calls creative ad review

Doha Film Institute has called a pitch for its creative advertising business. The brief is believed to cover branding and above-the-line work, although DFI does maintain an in-house creative team for certain projects. The institute has called the pitch in order to find a partner with a regional presence and to give its international brand […]

Chalhoub named Grey's new chief creative officer

Chalhoub named Grey’s new chief creative officer

Grey Group MENA has named Marc Chalhoub the network’s new chief creative officer. Chalhoub, who will be based in Beirut, fills the position left vacant by last year’s departure of Philippe Skaff, who had the dual role of CEO and chief creative officer. Eric Hanna, previously CEO of MediaCom MENA, replaced Skaff as CEO in […]

Nestlé calls review of regional media account

Nestlé calls review of regional media account

Nestlé has called a review of its regional media buying and planning account. The review is understood to be statutory and in the early stages, with MediaCom the incumbent on the business. Nestlé Middle East declined to comment on the review, stating only that it could not discuss the matter until the completion of the […]

Coca-Cola – Sprite Cricket Stars

Coca-Cola – Sprite Cricket Stars

The outdoor and promo & activation grand prix winner at this year’s Dubai Lynx was ‘Sprite Cricket Stars’ for Coca-Cola. Created by Memac Ogilvy and sister agency OgilvyAction, Sprite launched a tournament modelled on the Cricket World Cup, turning humble construction workers into cricket stars.

ADM announces third CEO in 13 months

ADM announces third CEO in 13 months

In a surprise move, Abu Dhabi Media (ADM) has replaced its CEO Malcolm Wall (pictured) after only six months. Ayman Safadi will now take on the role, making him ADM’s third CEO in 13 months. The reason for Wall’s departure is unknown, although it is believed he will continue to act as advisor to the […]