RSSArchive for February, 2012

Cheyef 7alak – Taxi

Cheyef 7alak – Taxi

One of the most awarded campaigns at this year’s MENA Cristal Festival was ‘Cheyef 7alak’ from Impact BBDO Beirut. Created to raise awareness and influence behaviour for social change in Lebanon, the campaign won a total of 10 Cristals spread across several categories and disciplines, including the Cristal in the Arabic Culture category. The campaign […]

Khalil Gibran's 'The Prophet' to hit the big screen

Khalil Gibran’s ‘The Prophet’ to hit the big screen

Khalil Gibran’s best known fictional work The Prophet is being adapted as an animated feature film in a new production. A collaborative international effort, each of the 89-year old book’s chapters will be directed by a different filmmaker. The line-up of contributors includes Mohammed Saeed Harib, the Emirati animator behind the cartoon Freej and Iranian […]

Leo Burnett wins big at MENA Cristals

Leo Burnett wins big at MENA Cristals

Leo Burnett dominated a one‐sided awards show at the MENA Cristal Festival last night, winning three Grand Cristals and six Cristals at the first of two awards shows being held in Mzaar, Lebanon. Winners in the production, promo and direct, cyber and mobile, and media categories were announced last night, with Leo Burnett winning nine […]

Leo Burnett heads Cristals shortlist

Leo Burnett heads Cristals shortlist

Leo Burnett has received the most shortlisted pieces of work following the first two days of judging at the MENA Cristal Festival in Lebanon. The network has a total of 77 shortlists in the film, print, print craft, radio, outdoor and integrated categories, with Impact BBDO the second highest at 56. The FP7 network has […]

Coca-Cola – Today I Will

Coca-Cola – Today I Will

Coca-Cola has launched a new campaign called ‘Today I Will’. The idea is to inspires teens and young adults to create positive change in their pursuit of happiness. Through a Coca-Cola augmented reality can, teens can hear inspirational stories from the region on facebook.com/todayiwill. Amongst the stories are those of Saudi rappers Black R, and […]

Mubadala – Investing in the global community

Mubadala – Investing in the global community

All About Brands has launched two television commercials as part of a wider MENA and international campaign for Mubadala Development Company. The campaign has been designed to proactively shape perceptions of Mubadala’s brands amongst international influencers, with each of the commercials written and conceived by Simon Impey. The campaign will run for a year and […]

mtc touch – Speedy & Amigo

mtc touch – Speedy & Amigo

M&C Saatchi has created a TV, online and print campaign for mtc touch’s 3.9G service. The campaign follows Speedy and his side-kick Amigo, who are on a mission to find anything faster than 3.9G from mtc touch. Project 3.9G Client mtc touch Creative agency M&C Saatchi MENA Regional creative director Samer Younes Creative director Vasyl […]

Abu Dhabi Media to focus on public service offering

Abu Dhabi Media to focus on public service offering

Abu Dhabi Media is changing its focus and putting public service media at the heart of its entire operation. The change of direction is the end result of a six-month strategic review, with the government-owned media company delineating its asset portfolio into two separate streams: public service and commercial. Its UAE media – including Al […]

Bedi Sohal to represent UAE as press juror at Cannes

Bedi Sohal to represent UAE as press juror at Cannes

Lowe MENA’s executive creative director Komal Bedi Sohal is to be the UAE’s sole jury member at this year’s Cannes Lions International Festival of Creativity. A multiple Cannes Lions winner, Bedi Sohal will be a judge on the press jury. Last year’s juror was Shahir Zag, Y&R’s chief creative officer. “When you move from dreaming […]

Mindshare opens Baghdad operation

Mindshare opens Baghdad operation

Mindshare is to become the first international media agency to open an office in Baghdad. The agency, whose regional headquarters are based in Dubai, is in the process of establishing the operation in the Iraqi capital, with an official opening expected to take place next month. The office will be staffed by Iraqi nationals and […]