Impact & Echo BBDO retains Wataniya account

Impact & Echo BBDO has retained the creative account for Kuwaiti telco Wataniya following a multi-agency pitch.

The review had included Leo Burnett, Raad |Afyouni, Blu Grey and Qmark. The retention of the account follows Impact & Echo BBDO’s winning of Wataniya’s digital business last year.

Fouad Abou Mansour, managing director at Impact & Echo BBDO, said: “This was a particularly tough and challenging pitch involving many parameters. However, the Kuwait team, supported by Impact BBDO’s regional team, managed to reaffirm its creative standards and strategy in line with the client’s requirements. We are excited to be continuing our relationship with Wataniya, which is one we always have and always will value very dearly.”

Impact & Echo, which is part of the Dubai-based Impact BBDO Group, has held the Wataniya business for the past five years.

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