RSSArchive for January, 2012

MediaCom and LBi win Etihad's global media accounts

MediaCom and LBi win Etihad’s global media accounts

MediaCom and LBi have won Etihad’s global media accounts following a multi-agency review. WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing. The incumbent on the media buying account was OMD, which had held the business since 2005, when the airline […]

JWT takes majority stake in Jordanian affiliate

JWT takes majority stake in Jordanian affiliate

JWT has acquired a majority stake in Jordanian agency IDEA after seven years of affiliation. The move is part of JWT MEA’s focus on strengthening its offering in the country and “expanding its suite of markets and services to regional and international clients”. The deal means JWT now owns 51 per cent of a newly […]

Calling all riders of the unknown

Calling all riders of the unknown

Ramsey Naja is chief creative officer, JWT MEA “I was told once that people could be divided into two types: farmers and hunters. It’s a nice, neat way of cataloging people without getting all worked up about politically correct notions of gender, race, religion or ability to tell a canapé from a sofa. Farmers sit […]

Heineken – Color Your Christmas

Heineken – Color Your Christmas

Before Christmas, JWT Beirut set up a 20-metre black and white Heineken bottle made out of 400 neon bars and launched www.coloryourchristmas.com. The site asked people to log on and help light up the bottle before Christmas. The microsite was directly connected to the bottle on location and every time a green bar filled up […]

Barwa Bank – Celebrate National Day

Barwa Bank – Celebrate National Day

Project Celebrate National Day Client Barwa Bank Creative agency The Agency, Qatar Director David Ward Production company Phoenix, Dubai Creative director Tim Styles Art director Tim Styles Writer Tom Callaghan Account director Laila Chehayber Senior account manager Manal Zeidan Account manager Yousif Al Fara Media director Makram Hachem Exposure TV

TBWA and Rizk Group end 11-year affiliation

TBWA and Rizk Group end 11-year affiliation

Global advertising network TBWA and the Rizk Group have ended their 11-year affiliation in Lebanon. The split means that TBWA\Rizk no longer exists, with the Rizk Group forming a new affiliation with the Havas Group to create Rizk Group Havas. France-based Havas is the parent company of Euro RSCG, MPG and Havas Digital and has […]

Wieden+Kennedy Amsterdam wins GE regional brief

Wieden+Kennedy Amsterdam wins GE regional brief

General Electric has handed its advertising account for the Middle East and North Africa to Wieden+Kennedy. The win represents the Amsterdam office’s first foray into the region, with the agency beating a number of regional outfits to the highly sought after account. The incumbent on the business was Impact BBDO. Confirming the appointment, Rania Rostom, […]

MediaVest lands Emirates NBD media account

MediaVest lands Emirates NBD media account

MediaVest has won the media brief for Emirates NBD following an agency review that was called at the tail end of last year. Emirates NBD is the UAE’s biggest lender and the account covers both online and offline planning and buying across the Middle East. The incumbent on the account was MEC. Vikram Krishna, head […]

Impact & Echo BBDO retains Wataniya account

Impact & Echo BBDO retains Wataniya account

Impact & Echo BBDO has retained the creative account for Kuwaiti telco Wataniya following a multi-agency pitch. The review had included Leo Burnett, Raad |Afyouni, Blu Grey and Qmark. The retention of the account follows Impact & Echo BBDO’s winning of Wataniya’s digital business last year. Fouad Abou Mansour, managing director at Impact & Echo […]

Memac Ogilvy forges alliance in Morocco

Memac Ogilvy forges alliance in Morocco

Memac Ogilvy has formed a strategic alliance with Saga Communication in Morocco. Memac, which has ended its previous affiliation in the country, says the new alliance has been formed to leverage Saga Communication’s local expertise and Memac Ogilvy’s regional network, and to “explore opportunities in the rapidly growing Moroccan market”. Edmond Moutran, chairman and CEO […]