RSSArchive for December, 2011

TBWA\Raad and Madison win Masafi ad accounts

TBWA\Raad and Madison win Masafi ad accounts

TBWA\Raad and Madison Advertising have won the creative ad accounts for Masafi following competitive pitches called in the summer. The Masafi water portfolio (bottled water, flavored water, four gallon) will now be handled by TBWA\Raad, while the brief for Masafi’s other brands (tissues, juices, rice and gourmet chips) will fall under the remit of Dubai-based […]

Walk with Nadine Labaki

Walk with Nadine Labaki

Lebanese actress and director Nadine Labaki is the focus of a new campaign for Johnnie Walker. Created by Leo Burnett Beirut, the campaign follows the previous ‘Keep Walking Lebanon’ work, which featured architect Bernard Khoury.

Tomorrow/Bokra

Tomorrow/Bokra

American music producer Quincy Jones and Emirati entrepreneur Badr Jafar have joined forces to create the Tomorrow/Bokra project, which aims to unite all Arab countries through song. Designed to target the region’s youth and create a platform for tolerance and communication, and video will raise money to fund education programs in music, arts and culture […]

Come on, ditch the carpet bombing

Come on, ditch the carpet bombing

Phil Lynagh is regional  managing director at  Tag: MENA “Does anyone honestly believe that the ‘carpet bombing’ ad marathons we have to watch during evening primetime are effective? Surely they can’t be, but media inefficiency is very hard to prove. There are plenty of formulae to increase frequency to gain reasonable GRP but I haven’t […]

Survival of the most venomous

Survival of the most venomous

Ramsey Naja is chief creative officer at JWT MEA “As the cliché goes, the corporate jungle is no place for the fainthearted. Never more so than in these days when purses are tight, Darwinism reigns supreme, and there is no shortage of predators, poisonous plants and assorted head hunters and cannibals on the prowl – […]

Lebanese Brew – Courage is Contagious

Lebanese Brew – Courage is Contagious

The grand prix winner at this year’s Gemas Effies was Interesting Times Beirut for its ‘Courage is Contagious’ campaign for Snowball SAL’s Lebanese Brew. The campaign utilised music video, social media, direct marketing and on-ground activity to raise awareness of the new beer, targeting the country’s youth. As part of the campaign, the agency teamed […]

Qtel – Arab Games

Qtel – Arab Games

Leo Burnett has created a 60-second TV commercial for Qtel as part of the company’s sponsorship of the 12th Arab Games, which take place in Doha between 9 and 23 December. Due to the latest events and developments in the Arab world, the TVC seeks to spread a message of unity, pride and belonging amongst […]

Harvey Nichols – The Reaction Collection

Harvey Nichols – The Reaction Collection

To raise awareness of the new Autumn/Winter 2011 Collection at Harvey Nichols, Y&R Dubai has highlighted the impact this collection could possibly have on other people. The agency created a special media operation for ‘The Reaction Collection’ and replaced the eyes of people looking at the new collection in the print ads with googly eyes […]

Qtel rolls out major Arab Games campaign

Qtel rolls out major Arab Games campaign

Qtel has launched the most far-reaching sponsorship campaign ever produced for a major sporting event in Qatar. The campaign, which is a celebration of athletic performance and Arab pride, is being rolled out as part of Qtel’s diamond sponsorship of the 12th Arab Games, which kick off in Doha on 9 December. Created by Leo […]

Sarkis quits role at Abu Dhabi Media

Sarkis quits role at Abu Dhabi Media

Karim Sarkis, the head of Abu Dhabi Media’s broadcast division, has resigned after almost four years in the role. While the reasons behind his decision to leave are unknown, Sarkis’ exit is the latest in a spate of high-level departures at the media company. Since Ed Borgerding unexpectedly departed as CEO in February, both Ricky […]