RSSArchive for October, 2011

How about declining to pitch?

How about declining to pitch?

Phil Lynagh is regional  managing director at  Tag: MENA “It’s not the pitching, it’s losing the pitch. I’ve never heard a squeak from an agency that wins every pitch and that’s because it’s only when you lose more than you win that real costs become apparent. However, there is a simple solution. You wouldn’t knowingly […]

To save the world, press ‘shift’ and ‘3’

To save the world, press ‘shift’ and ‘3’

Ramsey Naja is chief creative officer, JWT MEA “By the time this column is published, the Nobel Peace Prize will have been announced and probably generated more angst-ridden debate than necessary. Regardless of its recipient, however, one thing cannot be argued: the Nobel Peace Prize remains the greatest award this side of sainthood. For many […]

Tunisian Elections – The Return of Ben Ali

Tunisian Elections – The Return of Ben Ali

The first free elections in Tunisia are scheduled to take place on 23 October. In order to encourage people to vote, Memac Ogilvy Label took to the streets to help raise awareness. The stunt was created for the NGO Engagement Citoyen, which has been urging people to vote in the upcoming elections for the past […]

Hanna replaces Skaff as CEO of Grey Group MENA

Hanna replaces Skaff as CEO of Grey Group MENA

Eric Hanna has replaced Philippe Skaff as CEO of Grey Group MENA. Effective mid-November, Hanna, who was previously CEO of Mediacom MENA, will be headquartered in Dubai with responsibility for a client roster that includes P&G and GSK. It is not known why or for what reasons Skaff is departing Grey, with the company stating […]

Shoe Mart – Autumn/winter

Shoe Mart – Autumn/winter

The new Shoe Mart Autumn/Winter campaign, created by Dubai-based Partnership, is designed to be a celebration of the good life, as experienced by those who wear the footwear the store offers. The print and outdoor executions show various ‘beautiful people’ in high-profile settings (and chic shoes), poised to take on the world. The campaign will […]

Royal Opera House Muscat – Opera House launch

Royal Opera House Muscat – Opera House launch

TBWA\Raad Dubai has created an integrated campaign to promote the inaugural season of the Royal Opera House Muscat, which is to open on 14 October with a production of Puccini’s Turandot. The premiere production by Franco Zeffirelli was specially commissioned for the opening season and will be conducted by Spanish tenor Plácido Domingo. The three […]

Royal Opera House Muscat launches global ad campaign

Royal Opera House Muscat launches global ad campaign

TBWA\Raad has rolled out the launch campaign for the upcoming opening of the Royal Opera House Muscat. The integrated campaign includes three TV commercials, print, online and radio executions, with the TV spots directed by Tracey Rowe through production company City Films. The Royal Opera House Muscat is set to open on 14 October with […]

Etisalat reactivates creative ad review

Etisalat reactivates creative ad review

Etisalat has reactivated the dormant creative advertising review it originally initiated in September last year. An RFP has been sent out to agencies, with the account covering all of Etisalat’s UAE operations, including its subsidiaries e-Vision, the Etisalat Academy, and the Etisalat Foundation. The winning agency, or agencies, will be responsible for all of the […]

Motivate Publishing and Abraaj shelve partial acquisition talks

Motivate Publishing and Abraaj shelve partial acquisition talks

Motivate Publishing and private equity investors Abraaj have shelved discussions on a possible partial acquisition of the publishing group. The talks, which have gone on for several months, were reported unofficially in The National newspaper last month. Ian Fairservice, managing partner of Motivate Publishing, said: “Since our discussions became public we took the view that […]

Four Communications to open Muscat office

Four Communications to open Muscat office

International communications agency Four Communications is expanding its regional operations with the opening of an office in Muscat. The agency, which already has offices in Dubai, Abu Dhabi, London and Liverpool and opened in Edinburgh on 3 October, hopes to have the office up and running within the next month or two. The plan is […]