RSSArchive for September, 2011

Starcom celebrates Media & Marketing gold

Starcom celebrates Media & Marketing gold

Starcom MENA has struck gold at this year’s Media & Marketing Awards. The agency won the festival’s corporate social responsibility award for its ‘Spread Some Inspiration’ campaign for Philadelphia – a campaign that celebrated the unreported philanthropy and social contributions of women in the GCC. Alexandra Reynolds, international client services director at Starcom MENA, said: […]

Olympic competition challenges creatives

Olympic competition challenges creatives

The UAE National Olympic Committee is challenging the region’s creative community to design the mascots for one of the most recognisable brands in the world. The UAE National Olympic Committee (NOC) is searching for designers to create the new UAE NOC mascots, with the winning designer/s taking home Dhs50,000 in prize money. The main objectives […]

OMD Predicts to focus on 'Medianomics'

OMD Predicts to focus on ‘Medianomics’

OMD’s fourth annual conference, OMD Predicts, is to focus on ‘Medianomics’, data trends and behavioral economics. Taking place on 2 October, the conference will include presentations by the Economist Group’s Philip McCrum, Alex Johnston of Jigsaw Research, Sensory Logic’s Dan Hill, and Damian Blacken, president international at the Annalect Group. Called Medianomics: business and media […]

McDonald's – Family Time Forever

McDonald’s – Family Time Forever

McDonald’s has launched a major marketing drive across the GCC with the creation of ‘Family Time Forever’. A 45-second TVC, which tells the story of a group of kids stealing their parents away from their work in order to spend time with them, is being rolled out across the Gulf, supported by print, outdoor, digital […]

Saatchi & Saatchi grabs flydubai brief

Saatchi & Saatchi grabs flydubai brief

Saatchi & Saatchi has bagged the creative brief for Dubai-based low-cost carrier flydubai. The creative pitch had been called in June, with the airline stating that agencies were competing for a one-off creative project. A new advertising campaign created by Saatchi & Saatchi Dubai is set to break tomorrow (26 September). The incumbent on both […]

Y&R and MEC win Al Jazeera Sports accounts

Y&R and MEC win Al Jazeera Sports accounts

Y&R Dubai and MEC have won the creative advertising and media buying and planning accounts for Al Jazeera Sports. The appointments follow a competitive pitch that was called in June. Y&R has been tasked with promoting the network’s mission, image and the events its broadcasts, with the media side of the business to be handled […]

Al Jazeera's Wadah Khanfar steps down

Al Jazeera’s Wadah Khanfar steps down

Wadah Khanfar has resigned as director-general of Al Jazeera, the Doha-based pan-Arab satellite broadcaster. He leaves after eight years in the role, with him citing a “desire to move on” as a reason for his departure. In his resignation letter which has been published online by Foreign Policy, Khanfar says: “Upon my appointment, the Chairman […]

Du retains OMD following multi-agency review

Du retains OMD following multi-agency review

UAE telco du has retained OMD as its media buying and planning agency following a multi-agency review. The decision brings to an end a review process that had begun in April and followed the company’s earlier retention of Leo Burnett as its creative agency of record. In a statement, Hala Badri,  du’s executive vice president, […]

MEC bags Dubai International Film Festival brief

MEC bags Dubai International Film Festival brief

MEC has won the media buying and planning account for the Dubai International Film Festival. The appointment follows a four-way pitch that included OMD, Starcom, Carat, and MEC, with MEC winning the three-year contact and taking over from incumbent OMD. Leo Burnett continues as the festival’s creative agency, while Asda’a Burson-Marsteller remains the event’s public […]

Ilic joins Cheil Worldwide as executive creative director

Ilic joins Cheil Worldwide as executive creative director

Milos Ilic, TBWA\Raad’s former ECD, has joined Cheil Worldwide as executive creative director for the MENA region. The appointment is with immediate effect, with Ilic reporting to Azmi Yafi, the agency’s new chief operating officer. “Milos is a great addition to an already exciting agency,” said Yafi. “We are a growing agency in a region […]