RSSArchive for August, 2011

Don't wait for change to come knocking

Don’t wait for change to come knocking

Phil Lynagh is regional  managing director at  Tag: MENA “Nothing will change in this region if we sit back and wait for change to come knocking on the door. The same old leaders that preach motivation but practice demotivation, will demand agencies full of self-righteous, old-fashioned thinkers, who believe they’re cutting-edge, not realising the brave […]

If you’re going to loot, go for brands

If you’re going to loot, go for brands

Ramsey Naja is chief creative officer at JWT MENA “A couple of decades ago, the supermarket, that beast of hyper-convenience and cheap bundled deals on household brands, did something few people expected. It bit the hand that fed it. It was the moment when the “supermarket own brand” was born, and the moment CMOs took […]

Grads, this is how to get ahead in advertising

Grads, this is how to get ahead in advertising

Alex Koumi is a director of marketing recruitment and search specialists Kingston Stanley “With a number of new students graduating over the summer, it’s time for that seasonal recruitment push again for advertising agencies. However, this year, the trend is expected to be focussed on the best Arabic talented candidates who have recently graduated, with […]

Zain – Open Sesame

Zain – Open Sesame

Zain’s ‘Open Sesame’ TVC forms part of the telco’s trio of campaigns for Ramadan and Eid. The ad is centred on the belief that people never really turn the page on their childhood happiness. In this Eid greeting, characters from the popular Arabic version of Sesame Street get together with Arabs Got Talent star Hala […]

Qtel – Ramadan

Qtel – Ramadan

Increasingly the gap between the older and younger generations is widening. During the Holy Month of Ramadan, Qtel decided to embark on a campaign to bring people closer together. ‘It’s time to talk again’ raises the issue through a six-part TV ad series, airing throughout Ramadan and Eid. The TV campaign, developed and executed by […]

Harvey Nichols – Behave

Harvey Nichols – Behave

The annual Harvey Nichols sale is a highly anticipated event that results in a shopping frenzy as buyers scramble to pick up their favourite items. The latest campaign from Y&R Dubai highlights the aftermath of a sale on the items people are purchasing. Each execution showcases damaged items that are owned by multiple people to […]

Bloomingdale's – Charge

Bloomingdale’s – Charge

Lowe’s recent work for Bloomingdale’s sale in Dubai depicts the rush a consumer feels when they see a must-have piece go on sale. Featuring a matador de toros holding a red dress, the ad depicts a moment in which a consumer’s animal instinct sets in and they will stop at nothing to get it. They […]

Memac Ogilvy drives off with Volkswagen account

Memac Ogilvy drives off with Volkswagen account

Volkswagen has awarded its creative advertising account for the GCC and Levant to Memac Ogilvy following a final two-way agency shootout. The win brings to a close a pitch process that began in May, with Memac Ogilvy taking over the account from previous incumbent DDB. Speaking of the appointment, Mona El-Mahdi, brand communications manager at […]

Gulf Air chooses to fly with Mindshare

Gulf Air chooses to fly with Mindshare

Mindshare has won the media business for troubled Bahraini carrier Gulf Air. The agency’s Bahrain operation will handle the brief, which was previously held by MEC following its winning of the account in August 2009. Gulf Air, which is state-owned, has faced significant challenges this year due to protests in the country, with the airline […]

OMD lands Vodafone Egypt media account

OMD lands Vodafone Egypt media account

OMD has won the media buying and planning account for Vodafone Egypt following a competitive pitch. The win sees the agency take over from the previous incumbent, Tarek Nour Communications, with OMD now facing the media challenges posed by a post-revolutionary Egypt. Mohamed Yousry, brand communication senior manager at Vodafone Egypt, confirmed OMD’s appointment, stating […]