Archive for July, 2011
Cornelli – Jay Jay and Abu El Zouz
Lebanese comedian Fady Raidy is the star of the latest TV commercial from Impact BBDO Beirut promoting Cornelli ice cream. Project Jay Jay and Abou El Zouz Client Cornelli Creative agency Impact BBDO Beirut Exposure TV
SapientNitro’s Dubai future thrown into doubt
The future of SapientNitro’s regional operation has been thrown into the doubt following FMCG giant Mars’ re-alignment of its global agency roster. The Dubai office of SapientNitro was set up in April last year to handle Mars’ Dove Galaxy account, but BBDO Worldwide and DDB Worldwide have taken over the business previously handled by TBWA [...]
BME to launch second Farsi language channel
Dubai-based Broadcast Middle East (BME) is to launch a second pan-regional Farsi language satellite channel as it seeks to consolidate its position as the region’s most popular Farsi broadcaster. Zemzemeh, a general entertainment channel with a skew towards female viewers, will go live on 9 July, complementing BME’s Farsi1, which was launched in August 2009 [...]
Carat expands with operation in Riyadh
Media agency Carat MENA is continuing its expansion across the Middle East and North Africa with the opening of an operation in Riyadh. The move has been made in order to support the agency’s growing portfolio in Saudi Arabia, with the operation wholly owned by Aegis Media, Carat’s parent company, and working in partnership with [...]
FP7 wins Byblos Bank advertising account
FP7 Beirut has won the creative and media duties for Byblos Bank in Lebanon following a multi-agency pitch. The bank, which is headquartered in Beirut and was founded in 1950, is seeking to inject increased dynamism into its growing brand and to revamp its positioning with different stakeholders in both Lebanon and international markets. Tarek [...]
Y&R flies off with RAK Airways creative and media brief
UAE airline RAK Airways has appointed Y&R Dubai to manage its creative and media business following a pitch. The airline, which operates out of RAK International Airport in the emirate of Ras Al-khaimah, was founded in 2006 and launched operations in early 2007. It is seeking to build its fledgling brand following a couple of [...]
